Hi, I’m Mohak.
I am inquisitive about all things digital advertising, tech and how AI is changing the lingua franca of human behaviour. I currently live in London, working in performance marketing with an AI Ad-tech business. This blog is a blend of technical, creative storytelling, & personal posts.
Prior to working in the ad-tech SaaS industry, I worked with one of the best agencies in London. I have been recognised for work on multi-channel strategy at UK paid media awards, bagging two category winners.
UK Paid Media Award – Best Use of Video Campaign (2022)
UK Paid Media Award – Best Facebook/Instagram Ads (2023)
Some of my favourite books?
- The Stand by Stephen King
- The Dip by Seth Godin
- Ready player one by Ernest Cline
- On Innovation – HBR’s 10 must reads
At my favourite place – Wimbledon!
Besides work & sports, I love trying out new cafes & restaurants, especially given that London has so much to offer and you really can’t go wrong with trying out something different.
Some of my top spots include El Pastor, Portobello Garden Cafe, Yori, Amazonico, Fortitude bakehouse, Arome bakery & I have more on my list to try.
mohak.uk 